Google’s latest Chrome ad is near a dead certain viral

The search company has released a new video spruiking its internet browser, Chrome. The ad looks at the browser’s search speed – pitting it against a variation on the spud gun, the speed of sound and… lightning. It plays on an element of weird science in the tradition of Myth Busters and was produced in house.

Chrome has just released a new beta version. The brand claims the browser’s performance has improved by as much as 213% and 305% since its first iteration depending on the benchmark.

Source: marketingmag

Facebook to Add Location This Month – Integrate Brands Later

Marketers Line Up to Try New Updates That Allow Users to Share Their Whereabouts

Facebook will start allowing users to share their location in status updates, a move that extends the world’s largest social network into the physical world, as soon as late May.

The feature will allow Facebook’s users, who number nearly a half billion, to automatically share their location along with what they’re doing. Marketers, which have taken a keen interest in both Facebook and geo-targeted marketing, will be integrated into the system sometime after.

Ad Age reported Thursday that McDonald’s will allow users to share their location when they update their status at the chain’s restaurants. People familiar with the project believed McDonald’s would be among the first marketers to use the platform, and that McDonald’s would be part of the consumer launch. The chain and digital agency Tribal DDB Chicago declined to discuss its plans.

The Six Simple Principles of Viral Marketing

24th April 2010 

For those of you interested in Viral Marketing I found a great article which I have transposed onto my blog…. enjoy.

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, February 1, 2005. Originally published 2/1/2000
Easy Transfer Copy

In a few short generations, a virus population can explode.

Viral Marketing Defined

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” “network marketing.” But on the Internet, for better or worse, it’s called “viral marketing.” While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won’t try. The term “viral marketing” has stuck.

The Classic Hotmail.com Example

Email Marketing – What Are the Benefits of Permission E Marketing

E mail marketing although very popular it has a some what notorious reputation, why this notorious reputation well because of spam. What is spam? spam is where unscrupulous companies send unsolicited, useless information to thousands of people who do not want it.

 If you use this technique you can be banned from the internet banned from the search engines, banned from your isp and banned from your web hosting company, you can also be sued. So do not use this illegal method of advertising your business.

Search Engine Marketing

 

 

 

Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? You bet, and here’s why. It’s always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. Now Enquiro has documented survey research on the role of search engines in B2B transactions.As you know, B2B transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is made. Therefore, the process requires a period of time between researching the product and placing the order. It’s an ongoing rather than snap decision.

 

“The Role of Search in Business to Business Buying Decisions” is a well-designed study of approximately 1500 participants responding to a 40-question survey that was validated with pre-testing before implementation. You can for free, and here are a few highlights:

Digital Coupons by Geo-Location

Digital coupons are a high-growth area for online marketers; Foursquare is as well. The former, though, has a clear path to ROI for both buyers and sellers. Until recently, the same couldn’t have been said about the wildly popular game. Enter coupons targeted by geolocation – which is showing signs of becoming a robust monetization strategy for Foursquare.